Painful Author Blogging Problems and How to Solve Them

20 June 2018 | by Gina Lucia

I’m guessing, that like me, you’ve got some author blogging problems and you’ve been struggling to keep up with that blog of yours.

When you first created it, you had the best intentions. You were going to do weekly posts and promote them on social media like a boss.

That didn’t work out very well. You may have struggled to find the time to get it done, or you simply can’t think of any topics in the first place.

I’m here to help. I said I’m struggling too, but actually, I’ve overcome a few barriers. Let me share my solutions:

1. I had no idea what to post

I know you feel the same. Thinking of a blog topic is hard.

But there’s one thing I did that helped me overcome this – I really got to know my ideal audience.

It sounds silly, but when you really get to grips with who you want to target, it becomes super simple to imagine their problems and solve them. These are your blog posts – solutions to your audience’s problems. OR valuable posts that will give your readership exactly what they want.

Some examples of this include:

  • Behind the scenes of writing your book
  • Character sketches/concepts
  • Original notes with annotations
  • Words from your characters (write in their voice)
  • Advice and tips based on your experience (this can be related to your book or another skill you might have)

2. I couldn’t find the time to get it done

This is perhaps one of the biggest hurdles when it comes to writing blog posts. Here’s me being cruel to be kind – you DO have the time. You’re just not managing it as well as you could.

Mapping out time to write is so important. Here’s how I do it:

  • Using Meistertask (online project management software), I add new blog post ideas into a board as and when I think of them.
  • At the start of each month, I pick 4 blog post ideas and schedule them into my calendar.
  • I pick one day – the same every week (Monday) to write this post and schedule the social media posts to go with it.

By having a set schedule, you develop a routine and become quicker and more efficient at getting it done.

As a side note: If you really don’t have the time to write blog posts, or better yet – simply don’t want to do it. You don’t have to! There are other ways of getting the attention of your readers. You can post quicker pieces on social media, send emails, do a book tour, or simply embrace a website without blog posts.

So there you have it, my two biggest blogging barriers and how I overcame them. What barriers are you facing? I may answer them in a future post.

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