My aim is to understand your audience, the content they want to read and the problems they hope you can solve.
I use my SEO expertise and a number of top SEO tools to determine the right keywords and strategy to make sure your content is seen by as many people as possible.
I start a typical blog post by first understanding your business and ideal customer/clients. I ask the right questions to determine the type of content that would serve you best. We then work together to glean a purpose for the blog post - what is it that you want it to achieve?
Next, I research. I’ve understood the purpose of the post, so using that I research the right keywords that are rankable for your business and work best for your audience. This fine balance allows your content to work hard for you.
Then comes the writing. I create a post which suits your audience. I adapt my writing style to suit them and create a post which is great for the reader and SEO too.
As a bonus, I can create blog featured images, Pinnable images, social sharing graphics and more.
My blog writing checklist:
> Keep it on brand (your brand) > Write a post with a goal in mind > Write for SEO and the reader > Have a clear call to action > Optimize for social sharing > Be 100% relevant to users
Examples of my writing
> How Osmology Uses Customer Experience to Create A Cult Following (ghost writing) > How to Increase Your Conversions & Sales with Cross-selling > 4 Practical Tips to Stop Overthinking and Start Living in The Now > How to Overcome the Social Media Comparison Trap > An Introvert’s Guide To Beating Imposter Syndrome
"Gina has been great to work with since we launched our business over 2 years ago. She has helped up keep our main website and our specially designed members area up to date as we've developed the business and our requirements have changed.
She is extremely professional and easy to work with, we feel she is another valued member of The Glass Lift team!"
Kaye Welfare | The Glass Lift