Your website is the digital face of your business so it’s important that it showcases the best of your business.
I create strategic website content which has specific goals in mind for your business. The writing I create can either, encourage more sales, lead people to get in contact, promote a certain service or product and more.
Getting to know your business and your business goals is my main priority. It’s at this initial stage that I work with you to glean as much information as possible and immerse myself in your business.
Next comes my SEO research. Making sure that your business works hard on Google is incredibly important. I use my extensive knowledge in SEO, specific tools and resources to come up with your top targeted keywords and phrases.
After we’ve agreed on the SEO direction, I work to put together an outline for your page - with your input.
Next, the real writing begins. I use everything we’ve put together so far to create a page which is engaging, purposeful and hardworking specifically tailored to your audience.
My website content writing checklist:
> Create with your audience in mind > Stay true to your brand and brand ‘voice’ > Have 1-2 calls to action or goals in mind > Highly target SEO based on what is actually achievable for that page > Work closely with you to make sure your business is properly represented > Create engaging, simple and straightforward content
"Working with Gina is really a delight. She got work done in a timely manner and she did everything she can to oblige. Gina made the whole process simple and pain-free. Thank you Gina!"
Dr Adesola Akinleye | Author of Narratives in Black British Dance
"Gina has helped me on several occasions with website issues and re-designing pages on my website to improve customer experience. Gina is a pleasure to work with."
Anna Bowkis | Anna Bowkis Photography