When it comes to marketing your WordPress plugin, there’s no better tool for increasing sales than social proof. It doesn’t matter if you’ve been around for years, or this is your first plugin launch, the things you say on your website can only get you so far. Enter social proof. By utilising the audience of…
You’ve seen them everywhere, titles ranging from ‘The Ultimate Guide to Fireplaces’ (yes it’s real!) to ‘The Ultimate Guide to Marketing’, but why exactly are these ultimate guides popping up so frequently and should your business be doing them too? When it comes to putting together a good content marketing strategy, put simply, you need…
A good content marketing strategy involves three things. Research, content creation and tracking your content’s impact. While we understand the importance of the first two, it’s the third that’s often left behind. This needs to change. After all, what’s the point in investing in good content marketing if you’re not making sure it’s working? So…
When it comes to marketing your business, the importance of content marketing is stark. I look at how it helps with SEO and potential clients & customers.