Currently working on: Video and content planning for a WordPress plugin business

landing page copy and design

Landing Page Copywriting and Build

Creating an effective landing page for your WordPress plugin or SaaS product takes a lot of time, knowledge, and skill.

To do a good job, you need to:

  • Understand what your audience is searching for.
  • Position your plugin clearly against alternatives.
  • Highlight the right benefits and use cases.
  • Structure it all in a way that actually leads to installs, demos, or sales.

If you don’t have time to do all of that yourself, that’s where I come in. I create clear, strategic landing pages backed by research and real-world plugin knowledge.

From comparison pages to sale pages to use case highlights, I’ll take care of the entire process, from keyword targeting to final implementation, so you can focus on the rest of your business.

Get in touch to book

Why my landing pages work

I bring years of plugin-specific experience to the table, so the messaging works for your audience and the way your product is built.

Right now, landing pages are one of the most effective and strategic ways to position your plugin as an authority in both search and LLMs like ChatGPT.

To ensure this happens, my landing pages are built to be:

  • Strategy-first. I start by understanding your product, your competitors, and your ideal customer, then build the page to match.
  • Conversion-focused. The layout, messaging, and structure are designed to lead visitors to a clear next step. My aim is to draw in traffic and then convert it.
  • Search + LLM friendly. The structure and formatting are designed to perform in organic search and be picked up by tools like ChatGPT and Google’s AI overviews.
  • Reusable frameworks. Once we’ve nailed your structure, I can adapt it for future pages, saving time and cost.

What you’ll get

Each landing page is written and built to convert, structured with your audience, product, and search visibility in mind:

keyword research

Keyword research and competitor scan

To guide positioning, search intent, and structure. I’ll identify what people are actually looking for, and how your product fits.

long form article

Custom landing page copy

Messaging that highlights benefits, explains key features, and answers potential objections. Every section has a purpose.

optimise for people

Conversion-ready structure

I’ll include the right elements in your landing page, from FAQs to strong CTAs, trust signals, and engaging copy that converts.

image sourcing

Landing pages range from:

Comparison pages (vs competitor products), use case pages, sales or promotional pages (for Black Friday, launches, etc.), keyword-targeted SEO pages (to rank for product-related search terms), feature or integration spotlight pages.

WordPress upload and formatting

SEO and formatting

Includes a custom meta description, optimised heading structure (H1-H3), and internal linking suggestions.

publish article

Optional implementation

I can build and format the page directly in WordPress (or other CMS of choice) if you provide access. This includes optimizing using your SEO plugin of choice (or other tool).

See what this looks like in action

Online Pizza Ordering System

Client: Orderable

CheckoutWC vs Flux Checkout for WooCommerce

Client: Iconic

WP2Static vs Simply Static

Client: Simply Static

Pricing

Landing page

£350-£700 per page

(depending on complexity/if I’m also building it)

  • Lower end: Copy only
  • Higher end: Copy + full build/implementation
  • Landing page types include:
  • Comparison pages (brand vs brand)
  • Case studies
  • Use cases/persona pages
  • Landing page for your lead magnet, tool, template etc
  • and more.

Reduced pricing is available for future pages using the same layout or structure. Final price depends on content depth, build complexity, and implementation needs.

Get in touch to book

Frequently Asked Questions

Can you just write the copy without building the page?

Yes. If you’d rather handle the implementation, I can provide you with a clean, structured copy doc that’s ready to drop into your builder.

Can you help rewrite or optimise an existing landing page?

Absolutely. If your current page isn’t converting or is missing SEO opportunities, I can review, rewrite, or restructure it based on your goals.

What tools do you use to build pages?

Typically, Kadence, Gutenberg (Block Editor), or whatever your site is using. If implementation is too complex or dev-dependent, I’ll provide formatted copy and notes for your developer instead.