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lead magnet featured image

Lead magnet creation

Traffic to your website is a hot commodity, especially in an era of AI overviews and declining traffic. So, to capture as many leads as possible, especially the ones who aren’t ready to buy your plugin yet, lead magnets are a great solution.

What is a lead magnet?

A lead magnet is a free download, resource, or series of emails used to attract potential customers in exchange for their email address. The general aim of a lead magnet is to capture potential customers who aren’t ready to buy yet with a freebie. Then, over the course of a few weeks, you’ll send emails that warm them up and encourage them to buy.

However, putting one of these together for your brand takes a lot of time, knowledge, and skill. That’s where I come in.

Get in touch to book

Why my lead magnets work

I bring years of product-specific experience to the table, so the messaging works for your audience and the way your product is built.

  • Strategy-first. I start by understanding your plugin/product, your competitors, and your ideal customer, then build your lead magnet to match.
  • Lead capture. A lead magnet is a great way for you to capture leads coming to your site who might not be ready to buy. 
  • Search + LLM friendly. The structure and formatting are designed to perform in organic search and be picked up by tools like ChatGPT or Google’s AI overviews.

What you’ll get

For a lead magnet to work effectively, it needs to contain all of the following. I will create each and every part of this formula for you.

keyword research

Keyword research and idea proposal

As well as capturing existing people coming to your website, you’ll want your lead magnet to increase traffic to your website via a landing page. I will research the best terms to use and propose a lead magnet idea to you.

long form article

Lead magnet landing page copy

I will draft the copy for your lead magnet landing page to ensure it has the best chance possible of ranking on search. If needed, I can provide mockup images you can use within this page.

lead magnet

The lead magnet itself

I will create the lead magnet itself. This could be anything from an editable PDF to a spreadsheet tool or a series of emails.

image sourcing

Call to action copy

To encourage site visitors to sign up, I will create copy you can use to create call-to-actions and add them to your existing blog posts.

email series copy

Email series copy

When someone signs up for your lead magnet, they’ll then be sent a short series of emails. I will write the copy for these.

optional implementation

Optional implementation

I can build and format your landing page directly in WordPress (or your CMS of choice) if you provide access. This includes optimizing using your SEO plugin or tool of choice. I can also create an automation flow in your email program of choice. Both of these are extras.

See what this looks like in action

Free Restaurant Business Plan Template

Client: Orderable

A free restaurant business plan template that’s fully editable in your browser or printable. For this project, I came up with the idea (through keyword and customer research), created the landing page copy, put together the email automation, created the blog post CTAs, and made the PDF editable.

Free Ecommerce Website Checklist

Client: Iconic

A free PDF checklist that users can download and use to help them build or improve their ecommerce store. For this project, I came up with the idea (through keyword and customer research), created the landing page copy, put together the email automation, and created the blog post CTAs.

WordPress Security Audit Workbook

Client: Simply Static (coming soon!)

A free editable PDF that walks the user through performing a security audit on their WordPress site. For this project, I produced every element, including research and idea, the lead magnet itself, landing page copy, CTA copy, and email copy.

Pricing

Lead maget package

£800 – £1500 per project

(depending on complexity/if I’m also building it)

  • Lower end: Copy only and a simple lead magnet
  • Higher end: Copy and full implementation

Final price depends on content depth, build complexity, and implementation needs.

Get in touch to book

Frequently Asked Questions

Can you just write the copy without building the page/automations?

Yes. If you’d rather handle the implementation, I can provide you with clean, structured copy docs that are ready to drop into your builder.

Can you just write the copy for the lead magnet rather than creating it yourself?

I can if you’d rather put together the design of the lead magnet yourself. This would reduce the price.