“When I stepped in to support the Iconic and Orderable brands, Gina was already leading the content efforts, and it was immediately clear why her work made such a strong impact. She produced high quality content across every medium we needed, and she did it with impressive efficiency that kept everything moving forward.

A great example was when I identified that Iconic had strong revenue driving traffic from ChatGPT while Orderable did not. She instantly had ideas, a clear plan, and the initiative to put everything into motion. She executed quickly with solid technical skills on the site, communicated consistently throughout the process, and the results spoke for themselves.

Working with Gina was easy, fast, and genuinely productive. That mix of speed, quality, and dependable collaboration is hard to find in content marketing.

If someone asked whether they should hire Gina, I would say yes without hesitation. She makes your content operation stronger and far easier to be part of.”

Matt Cromwell

Former Senior Director of Customer Experience for StellarWP

“Gina is an absolute pleasure to work with. She not only is a superbly talented writer and communicator – she understands the why behind her writing, and how it gets our business closer to where we need it to be.

Creating and maintaining a relevant and productive content workflow is a challenge for businesses of any size – but Gina makes it feel effortless. Her work has been the primary driver of growth behind all of our ecommerce products. Not only is she able to grasp and explain highly technical concepts to a mass market, she’s able to do it in a way that’s personable and actionable.

I would HIGHLY recommend Gina to a business of any size. She will absolutely make your life easier, move your business forward, and be a delight to work with along the way.”

Drew Griswold

Director of Outbound Marketing at StellarWP

“I was finding it difficult to find authors who can write good articles and have a basic understanding of security, activity logs and the subjects we deal with. Most authors we tried in the past never even bothered trying the plugin, and only focused on traditional content. Gina, however, has a good understanding of our plugins, really good writing skills(way better than most people I worked with), and always delivers work on time. We can now publish regular quality content and be consistent which is a blessing.”

Robert Abela

Founder of Melapress

“I never had enough time to create content myself, I’m always busy with the technical stuff, creating new features/plugins. Now that I’m in good hands, I can focus on what I love to do, development! It’s been a pleasure working with Gina. She’s very professional and a great writer! I’m stunned that she was able to cover all the basic technical stuff without any documentation available. I’m looking forward to a long business relationship. Looking for a professional content marketer? Look no further, she is the best at what she does, you won’t regret it!”

Georges Haddad

Founder of Xploded Themes

“We began working with Gina when we acquired Iconic, and she immediately stood out as one of the strongest parts of that transition. Iconic already relied heavily on her content marketing work, and it was clear why. Before bringing her into our broader organization, we often struggled to produce consistent, polished content that truly reflected the quality of the product. Gina didn’t just fill that gap for Iconic, she set a standard for what excellent product-focused content could look like.

Gina’s work is exceptional across formats. Her video tutorials, feature walkthroughs, and written content are consistently clear, engaging, and deeply aligned with customer needs. She learns fast, understands the products at a technical level, and brings a level of craft that elevates everything she creates. She also works with remarkable independence. With minimal direction, she delivers work that feels tailor-made to our goals and often anticipates what we need before we ask.

Working with Gina is effortless. She is organized, reliable, and communicates clearly. She brings both creativity and strategic thinking to every project, and she does so without requiring extensive briefs or oversight. She is an ideal remote collaborator because she understands context quickly and always moves the work forward.

Gina is brilliant, dependable, and truly exceptional at what she does. She elevates product storytelling, handles content marketing with confidence and autonomy, and consistently delivers work that exceeds expectations. She has been a tremendous asset to Iconic and to our team as a whole, and any organization would be fortunate to work with her.

Zach Tirrell

SVP Liquid Web, General Manager of StellarWP

“As a Solopreneur, delivering the best quality in all areas of my business is impossible. I struggled with consistently publishing new articles on my blog and keeping everything up to date. That resulted in outdated tutorials, incomplete and hard-to-read documentation, and due to that, an increased support volume. 

I finally found someone who can handle my entire content strategy – from brainstorming new article ideas and publishing new posts regularly to updating older content, improving the documentation, and even optimizing the copy of my landing pages.

While I appreciate saving time on content-related tasks, the main benefit for me is the overall quality improvement of my business due to Gina’s work. Gina always delivers on time, and she is a great communicator. I always know what’s going on, what coming next, and what is expected from me (and when).

I highly recommend Gina to everyone who wants to get serious about content marketing for their project. Gina isn’t someone that only writes blog posts. She will ask about your audience, your product, or where you see your business in the future to shape a strategy that fits in perfectly.”

Patrick Posner

Founder of Simply Static

“I’ve had the pleasure of working with Gina for the past four years across several product brands, and her contributions have been truly invaluable. Preparing, executing, and reporting on go-to-market content plans can be time-consuming and daunting, but Gina makes it look effortless.

Gina is a highly skilled writer who can clearly communicate both the problem → solution narrative and complex technical concepts to new and existing customers alike. Beyond her work in content marketing, she’s made a significant impact on our user-facing documentation and helped make our websites more SEO- and AI-friendly.

What truly sets Gina apart is her deep understanding and hands-on experience with WordPress and WooCommerce. This expertise means I never have to spend time bringing her up to speed on key concepts — she just gets it.

Working with Gina is a joy. She’s organised, reliable, and consistently meets deadlines, but she also brings strategic thinking and creative ideation to every project. She’s fully invested in the process and always right there with you on the journey.

Getting Gina involved in your product content marketing is one of the best decisions you can make — you’ll quickly see the difference she makes!”

Dave Green

PO for SolidWP, Iconic, Orderable

“I needed someone who would just ‘get it’ and write an article in a similar way that I would have done so myself. I also needed someone who could add extra value to articles by doing SEO research, suggesting new content ideas, and putting their own stamp on articles instead of just following the brief blindly. 

I love the fact that I can send an article outline to Gina and know that she will produce a piece of quality content that will require almost no input from me before it can be published. As a company owner, this saves me a lot of time compared to a lot of copywriters where I end up rewriting much of the article to get it to a standard that I’m happy with. With Gina’s work, I can quickly skim the article and know that it will be right without having to spend hours checking every detail. 

Gina is highly professional to work with at all times. She provides clear information about her availability and pricing, keeps me up to date with progress, and always meets her deadlines. 

I would recommend Gina as a professional and reliable copywriter who always works to a high standard. If you need a WordPress copywriter, then Gina is the person to contact!”

Katie Keith

Founder of Barn2