An AI visibility audit built for your WordPress plugin or SaaS product
We are all seeing it: fewer people are clicking through from Google, and more of your potential customers are asking LLMs like ChatGPT which product to use.
This audit shows you how AI tools see and talk about your product to potential customers. Within it, you’ll also get an action plan of changes to give you the best chance of being recommended more often.
Your customers are asking AI first
Just a few years ago, when a person needed a plugin or service to use, they would Google search and click through to the first few results. Now, whether we like it or not, a lot of potential customers ask LLMs like ChatGPT instead. They might make a quick decision, or they might talk to AI tools to find the perfect solution for them.
If your product isn’t in the LLM’s answers, those potential customers may never find you. Or if the LLM does mention you, it might give false information, which could put buyers off.
These tools create answers based on the information they find online, so while it might feel frustrating, you have more control than you think.
This audit is designed to help you by showing how you’re currently doing and giving you an action plan for making positive change.
What the audit contains
You’ll get a report written for your product, plus a list of fixes ranked by how much difference they’re likely to make.
Where you are now
Your competitors
Your website and content
Visitors from AI tools
Your priority list
How the audit works
Fact finding
You fill in a short intake form and share a few screenshots from Google Search Console and any other relevant platforms. Around 20 to 30 minutes of your time.
Audit delivery
I track your questions for a few weeks. Then I review your content and write up an audit with my findings and a priority list of changes to make.
Discussion call
We walk through it together on a 30 to 60-minute call, agree on where to start, and you’ll leave with a clear set of next steps.
Fix it yourself, or hand it to me
Every fix in your report comes with enough detail for your team to handle it in-house. If you’d rather not, though, I can do the work for you. These services include:
Landing page copy
I write and build landing pages that are structured for clarity, optimised for SEO, AI, and tailored to your product’s strengths.
Documentation
I write easy-to-understand, scannable, step-by-step documentation that helps customers and AI understand what your product can do.
Readme copy + formatting
I research, write, and format readme files for your WordPress.org plugins, focused on SEO, AI, conversion, and upselling.
Why work with me?
If you invest in this audit, you’ll be working with someone who’s:
That mix of product-side experience and hands-on content work means we can skip the basics and go straight to what matters for your product and your users.
“A great example was when I identified that Iconic had strong revenue driving traffic from ChatGPT while Orderable did not. She instantly had ideas, a clear plan, and the initiative to put everything into motion. She executed quickly with solid technical skills on the site, communicated consistently throughout the process, and the results spoke for themselves.”
Matt Cromwell
Former Senior Director of Customer Experience for StellarWP
What clients are saying
“As a Solopreneur, delivering the best quality in all areas of my business is impossible. I struggled with consistently publishing new articles on my blog and keeping everything up to date. That resulted in outdated tutorials, incomplete and hard-to-read documentation, and due to that, an increased support volume.
I finally found someone who can handle my entire content strategy – from brainstorming new article ideas and publishing new posts regularly to updating older content, improving the documentation, and even optimizing the copy of my landing pages.
While I appreciate saving time on content-related tasks, the main benefit for me is the overall quality improvement of my business due to Gina’s work. Gina always delivers on time, and she is a great communicator. I always know what’s going on, what coming next, and what is expected from me (and when).
I highly recommend Gina to everyone who wants to get serious about content marketing for their project. Gina isn’t someone that only writes blog posts. She will ask about your audience, your product, or where you see your business in the future to shape a strategy that fits in perfectly.”
Patrick Posner
Founder of Simply Static
“We began working with Gina when we acquired Iconic, and she immediately stood out as one of the strongest parts of that transition. Iconic already relied heavily on her content marketing work, and it was clear why. Before bringing her into our broader organization, we often struggled to produce consistent, polished content that truly reflected the quality of the product. Gina didn’t just fill that gap for Iconic, she set a standard for what excellent product-focused content could look like.
Gina’s work is exceptional across formats. Her video tutorials, feature walkthroughs, and written content are consistently clear, engaging, and deeply aligned with customer needs. She learns fast, understands the products at a technical level, and brings a level of craft that elevates everything she creates. She also works with remarkable independence. With minimal direction, she delivers work that feels tailor-made to our goals and often anticipates what we need before we ask.
Working with Gina is effortless. She is organized, reliable, and communicates clearly. She brings both creativity and strategic thinking to every project, and she does so without requiring extensive briefs or oversight. She is an ideal remote collaborator because she understands context quickly and always moves the work forward.
Gina is brilliant, dependable, and truly exceptional at what she does. She elevates product storytelling, handles content marketing with confidence and autonomy, and consistently delivers work that exceeds expectations. She has been a tremendous asset to Iconic and to our team as a whole, and any organization would be fortunate to work with her.
Zach Tirrell
SVP Liquid Web, General Manager of StellarWP
“I’ve had the pleasure of working with Gina for the past four years across several product brands, and her contributions have been truly invaluable. Preparing, executing, and reporting on go-to-market content plans can be time-consuming and daunting, but Gina makes it look effortless.
Gina is a highly skilled writer who can clearly communicate both the problem → solution narrative and complex technical concepts to new and existing customers alike. Beyond her work in content marketing, she’s made a significant impact on our user-facing documentation and helped make our websites more SEO- and AI-friendly.
What truly sets Gina apart is her deep understanding and hands-on experience with WordPress and WooCommerce. This expertise means I never have to spend time bringing her up to speed on key concepts — she just gets it.
Working with Gina is a joy. She’s organised, reliable, and consistently meets deadlines, but she also brings strategic thinking and creative ideation to every project. She’s fully invested in the process and always right there with you on the journey.
Getting Gina involved in your product content marketing is one of the best decisions you can make — you’ll quickly see the difference she makes!”
Dave Green
PO for SolidWP, Iconic, Orderable
Investment
£1,500 per product
Everything included:
Want ongoing tracking? Add monthly tracking for £500 per product, with a short report and fresh recommendations each month. There’s a three-month minimum because AI answers change week to week and trends take a little while to show.
Frequently Asked Questions
Can you guarantee we’ll show up in LLMs like ChatGPT?
No, and I’d be wary of anyone who says they can. AI answers change all the time, and nobody controls them. What I can do is find what’s holding you back and track if changes are working.
How do you decide which questions to track?
I build the list from data, starting with the searches already bringing people to your site through Google. I then add questions your customers ask elsewhere, and use the tracking tool to fill any gaps.
What AI tools do you check?
I check ChatGPT, Google’s AI Overviews and AI Mode, Perplexity, Gemini, and Claude. I’ll focus on the tools your customers are most likely to use.
Can’t I just use a tracking tool myself?
A tool gives you raw data sure, but it doesn’t pick the right things to track, it doesn’t understand your specific market, it doesn’t know your business, and it doesn’t give you tailored and specific suggestions for improving your site. It especially won’t implement these for you.
Is this the same as GEO?
Yes. GEO stands for generative engine optimisation, which is the industry name for getting your product into AI answers.
How is this different from SEO?
There’s a lot of overlap because AI tools often draw on pages that already rank well. The difference is that I’m also looking at how your product is described and recommended, not only where it ranks.
How long does the audit take?
Because I’ll be initially tracking your product over a period of a few weeks, it will take roughly 3-4 weeks for me to compile the final audit for us to review together on our call.
What if we have more than one product?
Each audit covers one product because AI tools answer very differently depending on what the person using it is looking for. If you’d like more than one product audited, get in touch, and I can put together a quote for you.