Page 1 and Featured Snippet for UpdraftPlus

This case study showcases my content marketing work for WooCommerce plugin company UpdraftPlus.

Title: How to restore your WordPress site to a previous date

Keywords: restore wordpress site to previous date (200 p/m), how to restore wordpress to earlier date (20 p/m), how to restore wordpress (40 p/m)

Reason for keyword choice:

UpdraftPlus is the go-to WordPress plugin for backing up and restoring your WordPress site. This keyword choice therefore was a no-brainer when it came to creating valuable and convertible content.

It also works to UpdraftPlus’ advantage because due to the length of the keyword, many smaller keywords would also be hit as a result.

Post structure:

Like many of the posts I produce, this post is structured to give the reader a very straightforward experience. They’re told what they’ll learn and are taken through step-by-step until they get to the end result.

To achieve this, they of course, have to download the UpdraftPlus plugin but it’s worded in a way which makes this very appealing and a no-brainer to do so.

Also included throughout are strategic calls to action and guiding text to help users reach the end goal – to purchase the plugin.


As a result of the keyword research, content strategy and content itself. This post ranked for both targeted keywords. In particular, it ranked 7th for ‘restore wordpress site to previous date’ and it’s still early days.

Additionally, the article gained the coveted ‘featured snippet’ spot, placing it first in the search results for the targetted keyword.

updratplus featured snippet

You can read the post here: