Position 3 for IconicWP

This case study showcases my content marketing work for WooCommerce plugin company Iconic WP. As of the time of writing, I’ve done over 13 pieces of unique and targeted content for Iconic. 

This case study features a piece of content that yielded impressive results.

Note: This piece of content was done as a ghostwriting piece for Iconic’s Founder, James.

Title: The Ultimate Guide to Setting Up a WooCommerce Variable Product

Keywords: woocommerce variations (720 p/m) woocommerce product variations (2,400 p/m)

Reason for keyword choice:

Iconic has a large range of plugins but three of these allows for WooCommerce sites to customise how they use WooCommerce variations. This unique opportunity meant that anybody searching for more information on WooCommerce variations could find Iconic’s extensive guide and three plugins featured within it.

The monthly searches for these keywords are high, so it’s even more impressive to get such good results. A testament to the quality of the content.

Post structure:

Like many of the posts I produce, this one is extensive. It acts as a tutorial to guide the reader through the steps they need to take to solve their problem but it also contains valuable information on what variations are, and why they’re important. I made sure to do intense research into the topic, including other posts that also ranked to make sure this piece of content surpassed theirs – making it easier to rank higher. 

Also included throughout are strategic calls to action and guiding text to help users reach the end goal – to purchase or do a free trial of the plugin.


As a result of the keyword research, content strategy and content itself. This post ranked high for both targeted keywords. In particular, it ranked 3rd for ‘woocommerce product variations’, right behind another piece of Iconic content that I edited/improved for SEO. It also ranked 5th for ‘woocommerce variations’. 

google results

You can read the post here:https://iconicwp.com/blog/woocommerce-variable-product-guide/