Page 1 and Featured Snippet for Barn2

This case study showcases my content marketing work for WooCommerce plugin company Barn2.

Title: How to Create Private Pages for Subscribers in WordPress

Keywords: WordPress private pages for subscribers (150 p/m) WordPress private pages (150 p/m)

Reason for keyword choice:

Barn2’s plugin Password Protected Categories allows WordPress site owners to create categories within their site that require a password to gain access. Within this, site owners can create a host of hidden pages that could be accessed for subscribers only – making it a perfect fit for both these keywords.

The keywords themselves hosted a reasonable number of searches per month given their specific nature meaning it could result in a good number of plugin sales for Barn2.

Post structure:

Like many of the posts I produce, this post is structured to give the reader a very straightforward experience. They’re told what they’ll learn and are taken through step-by-step until they get to the end result.

To achieve this, they of course, have to download the Barn2 plugin but it’s worded in a way which makes this very appealing and a no-brainer to do so.

Also included throughout are strategic calls to action and guiding text to help users reach the end goal – to purchase the plugin.


As a result of the keyword research, content strategy and content itself. This post ranked for both targeted keywords. In particular, it ranked 1st with a featured snippet for ‘WordPress private pages for subscribers’.

barn2 featured snippet

You can read the post here: